The Visitors of our web site are called targeted audience.
By knowing characteristics of the targeted audience, we can easily know theirs wishes and choices.
Characteristics:
Who is going to visit our web site?
Registered members, existing customers or all public
What is the Reason for visiting web site?
Knowing the latest information, getting/download the latest version of software etc
What is the interval/period of web site visiting?
Regularly, sometimes or incidentally
Is the web site for internal use of employee of company?
For providing latest information, effective correspondence, exchange of ideas / thoughts / techniques or to help each other
What is the background of visitors?
By Educational Qualifications, Technical Knowledge, Culture, Male/Female etc.
We should put the contents of web pages as per the choice of visitors.
We should also care for the look of web page and contents, so that the visitor can remain to our web site for long time.
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